I learned something new last night: shrinkster.com

I guess I had heard my geek friends discussing urls with this domain before, but didn't really probe into it (that must have been my other 55% non-geek-personality taking over). So it's really cool, when you have to rattle off urls verbally (say on a radio show taping) or want to deliver a presentation and give attendees a single short url to go for everything. So it generates a shrinkster.com/bla address for you (where bla is some short value like 31g).

What I want to know is, since shrinkster.com has virtually no company information on the site and no advertising...not to mention no freaking indication that they will be in business (if there is a business) for any length of time...then how can I possibly create shrinkster urls that I can guarantee for some lifetime?

I think I'll only use it for transient purposes...related to phone conversations and live events...to ease in verbal delivery...